Thoughtless explores how human biometric data and artificial intelligence can meaningfully inform the design of architecture, public space, and immersive art.

Thoughtless advances new methodologies at the intersection of neuroscience, embodied cognition, sensory design, and computational systems.

The co-founders have operated in collaboration with International Arts + Mind Lab at Johns Hopkins University, New York University, ​The University of Washington, Stanford d.School, Georgia Institute of Technology, The National Memorial for Peace and Justice, Amazon, Google, The Smithsonian Museum, NASA and multiple private space companies, and Trilith Studios​, the largest film studio in North America.